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Believing in Breastfeeding 2014

Posted on the 30th June 2014

Health Visitors, Midwives, Peer Supports and Children Centres across Lancashire have been celebrating the unique gift of Breastfeeding by encouraging staff to have antenatal conversations with women about believing in breastfeeding.

Teams from Lancashire Care NHS Foundation Trust have worked in partnership with East Lancashire Hospitals NHS Trust, Blackburn with Darwen Borough Council, Lancashire Teaching Hospitals NHS Foundation Trust and Southport and Ormskirk Hospitals Trust to encourage mothers to be across the county to engage in conversations about the value of breastfeeding. They have been visiting health centres, antenatal clinics, breastfeeding groups and supermarkets to provide information and support regarding the unique value of breastfeeding for mums and babies, focussing on comfort, protection and food.

Breastfeeding helps support a baby’s brain development and supports positive emotional development. As well as supporting maternal mood and wellbeing, breastfeeding protects both mum and baby from increased risk of infections, certain cancers and long term health risks such as type 2 diabetes. Breast milk provides the perfect food for babies; it changes day by day to complement baby’s age and nutritional needs.

Katie Wharton, Specialist Infant Feeding Co-ordinator at Lancashire Care NHS Foundation Trust said:

“The aim of the week was to get professionals and parents talking about the unique gift of breastfeeding for comfort, protection and food. It is essential that professionals explore with mums their options and provide them with the best evidence available to support their feeding choices.”

Sue Henry, Infant Feeding Co-ordinator for East Lancashire Hospitals NHS Trust said:

“More mothers are now choosing to breastfeed their babies and are enjoying the closeness this provides.  Breastfeeding is perfect for giving love and comfort to babies as well as protecting both mum and baby against many adverse health conditions.  We aim to celebrate breastfeeding and celebrate the fact that many mothers are making a personal choice to breastfeed.”

Throughout the week, staff and mums were sharing their photos and thoughts on breastfeeding on Twitter using #believinginbreastfeeding. You can also see a number of photos from throughout the week at Lancashire Care’s Twitter page @LancashireCare

For more information about breastfeeding and healthy tips and advice for pregnant women, new mums and dads please visit